Video Ad Production for B2B Paid Social

A B2B video ad is a short, top-of-funnel piece, typically 6 to 60 seconds, built to stop the scroll on paid social and earn the click. In B2B, video ads run on LinkedIn, Meta, and YouTube against cold and warm audiences. The best ones hook the viewer in the first seconds, make the value obvious fast, and drive a clear next action.

Video ads sit at the top of the funnel, where the job is to win attention and earn the click. Common placements: paid social on LinkedIn and Meta, YouTube pre-roll, and retargeting against warm audiences. A single shoot can be cut into a 6-second hook test, a 15-second feed ad, and a 30-second demand-gen spot, each sized for a specific channel.

For B2B paid social, shorter usually wins. Feed ads tend to land best between 15 and 30 seconds, with 6-second cutdowns for hook testing and YouTube bumpers. The hook matters more than the runtime. If the first few seconds don't stop the scroll, length is irrelevant. We typically build a story that can be cut to multiple lengths from the same shoot.

A premium B2B video ad from Apollo is scoped to each project rather than priced off a rate card, and covers the hook-first script, storyboard, production, voiceover, sound design, and a pack of cuts and variants sized for the channels they'll run on. There are no surprise add-ons. When teams plan several ads or a full campaign at once, we bundle the pricing and bring the per-video cost down meaningfully.

More than one. That's the point. Every project comes back as a pack of cuts: different hooks, lengths, and aspect ratios sized for LinkedIn, Meta, and YouTube. The exact count depends on the campaign and the test plan, but you'll always leave with enough variants to start A/B testing creative instead of betting everything on a single ad.

We're built for the pace fast-moving B2B teams already work at. Most ad projects run on a focused timeline with regular checkpoints: hook and script before any production begins, then a single review cycle on the cut, then delivery of the full variant pack in every format you need.

Paid social ads for cold audiences, retargeting cutdowns for warm ones, demand-gen hero ads that carry a campaign, and A/B test variant packs that find the winning creative fast. Most projects mix two or three formats from a single shoot. The mix is a performance decision, not a budget decision.

It depends on the offer and the audience. Animation gives you control over abstract products, workflows, and anything you can't literally film, and it scales well into variant packs. Live-action adds credibility and pattern-interrupt in the feed: a founder, customer, or real face stops the scroll in a way an avatar can't. Many of the best B2B ads blend both.

Four things. First, a hook that stops the scroll in the first few seconds. Second, a single, clear message, not a feature list. Third, creative that looks unmistakably on-brand instead of template-anywhere. Fourth, multiple cuts and variants so the team can test into the winning creative instead of guessing. A great ad earns the click; a great ad system earns it repeatedly.

We write the script. With ads, the hook is most of the work, and it happens before any pixel renders. We'll pull from your product, your offer, and your best-performing messaging to write hook-first drafts that get the audience right; you'll edit alongside us until they're yours.

Look for four things. First, real B2B specialization, not a generalist agency that occasionally does paid social. Second, hook-first, performance-minded work, not feature lists set to motion. Third, in-house craft (writing, production, motion) rather than work farmed out to mills. Fourth, a team that delivers multiple cuts and variants so you can actually test. Ask to see paid-social work in your category, ask who writes the hook, and ask how they'd cut the same shoot into a variant pack.