Your product is genuinely hard to explain in 30 seconds.
Agency Overview
B2B Video Production Agency for SaaS, AI & B2B Tech
Premium video that makes complex products easy to understand — and impossible to forget.
Trusted by the teams building B2B's best products
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Problem
B2B video is mostly broken.
Most B2B video looks like every other B2B video. Buyers click off. Sales teams stop sharing it. Marketing quietly moves on. The market has settled for a bar that's far too low — which means raising it is the easiest place to stand out.
Most B2B video looks interchangeable — templated and forgettable.
Your launch deserves more than a screen recording and a voiceover.
You've been burned by cheap explainer mills: generic animation, no story.
What we do
Five formats. One studio.
Every format below is produced in-house, story-first, and built for B2B buyers. Motion design runs through all of them.
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Explainer videos
Communicate your product and its value in 30–60 seconds.
See explainer video production -
Product demo videos & tours
Educational walkthroughs that move buyers down the funnel.
See product demo video production -
Launch videos
In-person plus animation for the moment that only happens once.
See product launch video work -
Customer story videos
Real customers on camera — the most credible thing you can show.
See testimonial video production -
Video ads
Scroll-stopping creative built for LinkedIn and paid social.
See video ad production
The work
B2B video marketing that actually gets watched.
Ping
Launch videoLaunched the new platform to the team's LinkedIn audience.
Awardco
Customer storyCustomer-led narrative for sales enablement.
SaaS product
ExplainerClarified a complex workflow in 60 seconds.
AI product
Product demoHigh-fidelity product tour for the sales motion.
Results
Video that moves outcomes — not just views.
Selected outcomes from recent work. Where the data exists, we lead with the number; where it's still being measured, we lead with the narrative.
Faster sales cycles
Helped Ping introduce a new platform to customers, shortening the conversation prospects need before booking a call.
Customer story velocity
Produced a customer narrative for Awardco that the sales team now leans on in every late-stage deal.
Launch-day signal
Built a cinematic launch package that ran across LinkedIn and earned the announcement real attention in feed.
The Apollo difference
Why teams choose Apollo over a typical b2b video marketing agency.
Specialists in B2B tech, SaaS & AI.
Not generalists who occasionally do tech. That focus shows up in scripts that actually understand your product and your buyer — which is what moves outcomes.
Craft is the differentiator now.
As AI floods the baseline, "actually crafted" is what stands apart.
Real people, in person.
Founders, customers, employees on camera. No avatar replicates it.
Story first, built for comprehension.
We make complex products clear fast. Cool visuals without story is decoration.
Motion design in-house.
Premium animation, not outsourced to a mill.
We move fast.
Lean senior team. Post in a week, full productions in three — without cutting corners.
Side by side
Apollo vs a typical video agency.
An honest comparison. The differences below are what actually change the outcome of a B2B video — not just the deck.
| Factor | Apollo | Typical video agency |
|---|---|---|
| Craft & quality | Premium, story-led, every frame considered | Templated, interchangeable |
| In-person production | Founders, customers, employees on camera | Stock footage + screen capture |
| Motion design | In-house | Outsourced to a mill |
| B2B / SaaS / AI focus | Exclusive specialty | One of many industries |
| Storytelling | Lead with narrative, built for comprehension | Lead with features |
| Turnaround | Post in ~1 week, full builds in ~3 weeks | Months; scope creep is normal |
| Relationship | Ongoing partner (retainers & bundles) | One-off vendor |
Process
From brief to broadcast in five phases.
A focused workflow built for senior teams. You give us product context; we give you a story, a script, and a video your customers actually finish.
- 01
Discovery & story
Understand the audience, the product, the goal; nail the narrative.
- 02
Scripting & pre-production
Script, storyboard, shot list and animation direction. Client approves before we shoot.
- 03
Production
In-person shoot and/or animation.
- 04
Post & edit
Editing, motion, sound, color.
- 05
Delivery & distribution
Final master plus cuts sized for the channels they'll run on.
Verticals
Built for B2B. Across every vertical.
We work across B2B tech but go deepest where category complexity is highest.
SaaS
Explain category-defining software. Our ICP — we go deep here.
AI
Make abstract models tangible. From foundation models to AI-native products.
Fintech
Earn trust in a regulated category. Premium video for serious money.
Cybersecurity
Communicate threats and the products that stop them — without resorting to hoodie-and-laptop clichés.
Dev tools
Speak to engineers without losing the marketers. Story-led, technically literate.
FAQ
Frequently asked questions.
The questions teams ask before booking a call. Quick, direct answers.
How much does B2B video production cost?
On-site production starts at $10,000, and that covers everything — scriptwriting, production, animation, and post. It's not a base rate that balloons with add-ons. If you're planning several videos, we shoot them in a single day and bundle the pricing, which brings the per-video cost down significantly.
How long does a video take to produce?
Post-production alone can turn around in as little as a week. A full production — script through final edit — can be ready in as little as three weeks. We move fast without cutting corners.
Do you travel for in-person shoots?
Yes. We travel for shoots and have vetted crews in major tech hubs like New York and San Francisco. Because we run a lean, senior team, travel doesn't add much to your cost — you're not funding a bloated crew to fly out.
What types of video do you produce?
Explainer videos, launch and announcement videos, product promos, customer story and testimonial videos, product tours and demos, and video ads. Animation and motion design run through all of them, in-house.
Do you do animation and motion design in-house?
Yes — all of it. We focus on story-driven, premium content that builds brands, not template animation churned out to a price point. We don't cut corners, and every choice is made to maximize the video's impact.
What stage of company do you work with?
From seed-stage startups to enterprise. We have deep B2B experience across the range — early teams shaping their first story, and established companies leveling up their brand. If you're building in B2B tech, we can help.
What's the difference between an explainer, a demo, and a launch video?
An explainer communicates your product and its value in as little time as possible — higher in the funnel, usually 30 to 60 seconds. A demo is slower and more educational, lower in the funnel, usually 90 seconds or more. A launch video lives at the top of the funnel around an announcement, and usually pairs in-person footage with animation.
Do you offer ongoing retainers?
Yes. We offer monthly retainers and also scope multi-video packages at a bundled rate. Per-video pricing is meaningfully better on a retainer or bundle than on a one-off — teams producing video regularly tend to land here.
How do you approach storytelling?
It starts with the audience, not the product. We go deep on who the video is for — their world, their point of view — because that understanding drives the script more than anything else. The job is to bridge the gap between the viewer and the product, and that only happens when the story genuinely connects.
Book a call
Book a call with Cade.
A 30-minute working session — not a sales pitch. Bring a product, a launch, or a vague idea. You'll leave with a story angle and a sense of whether we're the right team.
Satisfaction guaranteed. If the first cut isn't right, we keep going until it is. We don't ship work we wouldn't show in our own reel.
Cade Biegel
Co-founder, Apollo