Ideas on B2B video that works
Strategy, craft, and hard-won lessons on making video that moves pipeline — not just views. Written by the people who make it.
The B2B Video Funnel: Which Video to Make at Each Stage
Which B2B video belongs at each stage of the buyer journey, what to measure at each one, and where to start when you can only afford one video this quarter.
Apollo Studio Pricing: What a B2B Video Costs
Apollo Studio projects start at $5,000, all-in, with no add-ons. What that covers, what moves a project above it, and how we quote a B2B video.
LinkedIn Video Ads for B2B: What to Make and How to Cut Them
How to make B2B LinkedIn video ads: which ads to run, how long and what size, how to cut them for a silent, looping feed, and how to retarget viewers.
Showing a Fintech Product on Video: Compliance, Trust and Real Screens
How to show a fintech product on video: who reviews it, the claims that get it sent back, how to show money moving on real screens, and how testimonials work.
Video for Developer Tools: What Developers Actually Watch
Developers watch video to check whether a tool works. What to show, who belongs on camera, what to cut, and which videos a developer tools company needs first.
How Long Does It Take to Make a B2B Product Video?
How long B2B video production takes from kickoff to delivery, where the time really goes, what slows software videos down, and how to get one made faster.
SaaS Onboarding and Walkthrough Videos: What to Make Before You Scale
Which SaaS onboarding videos to make first, how long they should be, where they live, and which to produce or record yourself so they survive product changes.
Agency, Freelancer or In-House: Who Should Make Your B2B Product Videos?
Agency, freelancer or in-house team for B2B product videos? What each costs, what each does well, and how software teams split the work by what's at stake.
How to Show an AI Product on Video Without the Hype
How to show an AI product on video without the hype: show the job not the model, use real outputs, show agents and human review, and avoid risky AI claims.
Animated vs Live-Action Video for B2B: How to Choose
Animated or live-action video for a B2B software company? When each one works, what the viewer needs to believe, what a shoot involves, and cost and timing.
How to Explain a Cybersecurity Product on Video
How to explain a cybersecurity product on video: who it's for, what to show instead of hackers, and what your security team will cut before it ships.
Product Demo Video vs Interactive Product Tour: When to Use Each
Product demo video or interactive product tour? What each one does, when to use it at each stage of a B2B buying journey, and why the story comes first.
Product Launch Videos for SaaS: What to Make From One Shoot
How to plan a SaaS product launch video: the cuts to make from one production, how long each runs, when to start, and how to film a feature that isn't done.
B2B Customer Testimonial Videos: What Works, What They Cost (2026)
What makes a B2B customer testimonial video work, how to get customers on camera, and what testimonial videos cost in 2026. From the team behind Awardco.
How to Choose a Video Production Agency for a Technical Product
How to choose a video production agency for a technical product: what to check, the one test that separates studios, and the questions to ask before hiring.
Video Production Retainer or Project? How B2B Teams Should Buy
Can you hire a video team on a monthly retainer? Yes. When a retainer beats project work for B2B software teams, what it costs, and how to set one up.
SaaS Product Demo Videos: What Works, What They Cost (2026)
What makes a SaaS product demo video convert, how long it should run, what it costs in 2026, and how to brief a studio. From the team behind Cypris and Mural.
SaaS Explainer Videos: What Works, What They Cost, and How to Brief One
What makes a SaaS explainer video convert, how long it should be, what it costs, and how to brief a studio. From the team behind explainers for Vanta and EliseAI.
How Much Does a B2B Explainer Video Cost in 2026?
What a B2B explainer video costs in 2026, from AI tools to premium studios, what moves the price, the costs B2B teams miss, and how to compare quotes.
Why Most Product Demo Videos Fail, and How to Fix Yours
Most B2B product demo videos are feature tours that never answer the buyer's question. Why it happens, what a demo that sells does instead, and a test to run.