Explainer Video Production for B2B SaaS, AI & Tech

An explainer video is a short, top-of-funnel piece, typically 30 to 90 seconds, designed to communicate a product and its value as clearly and quickly as possible. In B2B, explainers usually live on landing pages, in paid social, on sales decks, and in pitch materials. The best ones close the gap between a buyer landing on your site and understanding what you do, fast.

Explainer videos shorten the time it takes a B2B buyer to "get" your product. Common placements: homepage hero, landing pages and paid ads at the top of the funnel, sales decks and outreach, and investor or partner pitches. A single explainer can be cut into a 30-second ad, a 60-second hero, and a 90-second sales-enablement version.

For B2B, the sweet spot is 60 to 90 seconds, with a 30-second cut for paid social. Anything shorter risks under-explaining; anything longer risks losing the viewer. We typically build the story around a 60-second master and cut down from there.

A premium B2B explainer video from Apollo is scoped to each project rather than priced off a rate card, and covers script, storyboard, animation, voiceover, sound design, and final masters cut for the channels it will run on. There are no surprise add-ons. When teams plan several pieces at once, we bundle the pricing and bring the per-video cost down meaningfully.

We're built for the pace fast-moving B2B teams already work at. Most explainer projects run on a focused timeline with regular checkpoints: script and storyboard before any animation begins, then a single review cycle on the cut, then delivery in every format you need.

2D animation, 3D and motion design, live-action layered with motion graphics, and high-fidelity product-screen explainers. Most projects mix two or three styles in service of the script. Choice of style is a story decision, not a budget decision.

An explainer video communicates a product's value as quickly as possible, usually 30 to 90 seconds, higher in the funnel. A product demo is slower and more educational, typically 90 seconds or more, and lives lower in the funnel where the buyer wants to see the product actually work. Explainers earn the click. Demos earn the deal.

It depends on what you're selling. Animation gives you control over abstract concepts, workflows, and anything you can't literally film. Live-action adds credibility: a founder, customer, or employee on camera carries weight no avatar can. Many of the best B2B explainers blend both: an on-camera anchor wrapped in motion graphics.

Four things. First, a script written from the buyer's point of view, not a feature list. Second, a story angle that earns the viewer's attention in the first 5 seconds. Third, motion and design that look unmistakably on-brand instead of template-anywhere. Fourth, a cut that's sized for the real placements (landing page, ad, sales) instead of a single length cropped for everything.

We write the script. The script is the explainer: most of the work to make one land happens before any pixel renders. We'll pull from your product docs, sales calls, and customer interviews to write a draft that gets the audience right; you'll edit alongside us until it's yours.

Look for four things. First, real B2B specialization, not a generalist agency that occasionally does tech. Second, story-led work, not feature lists set to motion. Third, in-house craft (writing, production, motion) rather than work farmed out to mills. Fourth, a senior team that can move at the pace fast-moving B2B teams already work at. Ask to see explainer work in your category, ask who actually writes the script, and ask how they'd cut the same story for different placements.