AI Video Production

AI Video Production for AI & ML Companies

We make video that turns abstract AI products into clear, credible stories: explaining models, agents, and workflows without the hype, and building trust across every stage of the funnel.

Trusted by the teams building B2B's best software

Amply logo
Ping logo
Cypris logo
Diversifi logo
Hidden Layer logo
Mural logo
Nectar logo
Alysio logo
Amply logo
Ping logo
Cypris logo
Diversifi logo
Hidden Layer logo
Mural logo
Nectar logo
Alysio logo
Problem

Most AI video misses.

AI is hard to show and easy to overhype. We hear the same four complaints from teams who land here after an AI video that didn't land:

  • The product is abstract. The video isn't clear.

    AI sells the invisible: models, agents, inference, pipelines. Most videos hide behind jargon instead of making the technology click, and the buyer never gets it.

  • The category is loud and full of hype.

    Everyone claims to be AI-powered. When your video sounds like the same overpromise on every demo this quarter, trust drops and you blend into the noise.

  • Built for one placement, not the funnel.

    A single video gets cropped for the homepage, the ad, and the investor deck, and underperforms in all three. AI needs the right asset at each stage.

  • The agency doesn't speak AI.

    Generalist shops that shoot weddings and corporate galas can't explain an agentic workflow, a model's edge, or how a technical buyer actually evaluates AI.

Why Apollo Studio

Why AI teams choose Apollo.

Four reasons our AI work outperforms the templated mill output most AI and ML teams are shown.

01

AI is the specialty, not a side project.

We write and direct video exclusively for B2B AI, ML, and tech. Your model, your buyer, and your category's complexity are inputs we already understand.

02

We explain the future without the hype.

Every project starts with a script that finds the buyer's point of view first, then translates models, agents, and workflows into something obvious. No buzzwords, no overpromise.

03

In-house production, not a mill.

Premium 2D, 3D, motion design, and live-action from our own team. No templates, no offshore shop, no race-to-the-bottom rendering.

04

Built to build trust in a noisy category.

Explainers up top, product videos mid-funnel, customer stories to close, launch films to make the future feel inevitable. We map the asset to the stage from the start.

Formats

Every video an AI funnel needs.

Most AI teams need a sequence, not a single asset. We map each format to the stage where your pipeline actually leaks.

Explainer videos

Top-of-funnel clarity. A 60-second story that makes an abstract AI product click on the homepage, in ads, and in the pitch.

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Product & demo videos

Mid-funnel proof. A high-fidelity walkthrough that shows the model and the agent actually working, built for technical buyers who want to see it.

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Customer story videos

Bottom-of-funnel trust. Real customers on camera, telling the outcome story that de-risks an AI decision and closes the deal.

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Launch & brand films

Attention on demand. Cinematic launch packages and brand films that cut through the AI noise and make your release feel like the category standard.

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The work

AI video that actually gets watched.

Mindsmith

AI product video

Made a complex AI workflow feel obvious in under a minute.

Redo

Product explainer video

A top-of-funnel explainer that makes a layered, technical product click fast.

Mural

Product story video

Turned a category-defining platform into a story that lands with the buyer.

Process

From script to ship in five phases.

A focused workflow built for senior teams. You give us model context; we give you a script, a story, and AI video your buyers actually finish.

Start a project
  1. Align

    Discovery & story

    Understand the model, the buyer, and the funnel stage; nail the narrative angle before anything else moves.

  2. Plan

    Scripting & pre-production

    Script, storyboard, shot list, animation direction. You approve before we render or shoot.

  3. Build

    Production

    Animation production, live-action capture, or both, run by a senior team that has shipped AI video before.

  4. Polish

    Post & edit

    Editing, motion, sound, and color, taken to a finish that feels considered, not assembled.

  5. Ship

    Delivery & distribution

    Final master plus cuts sized for every channel it'll run on: landing page, paid, social, investor deck.

Comparison

Apollo vs a typical AI video agency.

Not all video agencies are built for AI. Here's an honest look at how we stack up against the templated-mill default.

Criteria
Apollo
Typical AI video agency
Specialization
Exclusively B2B AI, ML, and tech
Weddings, real estate, generic corporate
Product understanding
Fluent in models, agents, and technical buyers
Treats AI like any other client
Script & story
Custom-written for your buyer and category
Template-driven, jargon-heavy voiceovers
Production
In-house animation, motion, and live-action
Outsourced to mills or template marketplaces
Funnel coverage
Explainer, product, customer, launch, mapped
One video, cropped for everything
Turnaround
Built to move at the pace of B2B AI teams
Months; scope creep is normal
Relationship
Ongoing partner (retainers & bundles)
One-off vendor
FAQ

AI video questions we hear most.

What is AI video production?

AI video production is the writing, directing, and production of video specifically for AI and machine learning companies: explainers, product and demo videos, customer stories, launch films, and paid ads. The goal is always the same: make an abstract, fast-moving product clear and credible to a B2B buyer, at the right stage of the funnel. Good AI video closes the gap between a buyer landing on your site and understanding why your model, agent, or workflow actually matters.

Why do AI companies need video?

Because AI sells something invisible and easy to overhype. There's no physical product to hold, and the category is crowded with the same claims, so the buyer has to understand a model, an agent, or a workflow before they'll trust it. Video is the fastest way to make that click. It shortens time-to-understanding on the homepage, lifts conversion on landing pages and ads, arms the sales team with assets that actually get watched, and builds trust through real customer outcomes.

How do you explain a complex AI product without hype?

We start from the buyer's point of view, not the feature list. Instead of stacking buzzwords (agentic, foundation model, RAG), we show what the technology does and why it matters in plain, confident language. We pull from your docs, model details, and customer calls to get the substance right, then make the future feel inevitable by showing it working rather than claiming it. The result builds trust in a category where everyone is overpromising.

What types of videos do AI companies need?

Most AI teams need four, mapped to the funnel: an explainer at the top to earn the click and make the concept obvious, a product or demo video in the middle to show the model or agent actually working, customer story videos near the bottom to de-risk the decision, and launch or brand films to create moments in a noisy category. You rarely need all four at once. We help you sequence them based on where your pipeline actually leaks.

How much does AI video production cost?

A premium AI video from Apollo is scoped to each project rather than priced off a rate card, and covers script, storyboard, production, voiceover, sound design, and final masters cut for the channels it will run on. There are no surprise add-ons. When teams plan several pieces at once, say an explainer plus a product video and a customer story, we bundle the pricing and bring the per-video cost down meaningfully.

How long does it take?

We're built for the pace fast-moving B2B AI teams already work at. Most projects run on a focused timeline with regular checkpoints: script and storyboard before any animation begins, then a single review cycle on the cut, then delivery in every format you need.

Do you understand technical and complex AI products?

Yes. It's the core of what we do. We work exclusively with B2B AI, ML, and tech, so models, agents, and technical products are the norm, not the exception. We pull from your product docs, model details, sales calls, and customer interviews to get the substance right, then translate it into a story a non-technical buyer can follow without dumbing it down or overhyping it.

Can you match our brand and product UI?

Yes. We treat your brand system and product UI as source material, not an afterthought. Whether we're rebuilding screens in high-fidelity motion or art-directing 2D and 3D to your palette, the goal is work that looks unmistakably yours, not a template five AI competitors are also using.

How do we choose an AI video production company?

Look for four things. First, real AI and B2B specialization, not a generalist agency that occasionally does tech. Second, story-led work that explains models and agents clearly, not jargon set to motion. Third, in-house craft (writing, production, motion) rather than work farmed out to mills. Fourth, a senior team that can move at the pace fast-moving B2B teams already work at. Ask to see work in your category, ask who actually writes the script, and ask how they'd explain your product without resorting to hype.

Book a call

Make AI video your buyers actually trust.

Bring a model, a launch, or even a half-formed idea. In 30 minutes we'll map the video your funnel needs most, and figure out if we're the right team to build it.

Satisfaction guaranteed. If the first cut isn't right, we keep going until it is. We don't ship work we wouldn't show in our own reel.