We're a specialized video studio for B2B tech, built around story, crafted in-house, and obsessed with outcomes.
B2B video studio · Lehi, Utah · Founded 2026 · SaaS, AI, fintech, cybersecurity, dev tools
Apollo Studio is a video studio for B2B technology companies, founded in 2026 and based in Lehi, Utah. We work with teams worldwide: seed-stage startups telling their first story, and enterprises rebuilding how they sound.
Eight people, all senior. Script, storyboard, motion design and post happen in-house, and we shoot live action ourselves, at our studio, on location, or wherever your customer is. The person who wrote the script is in the room when it's shot. The person animating it watched the storyboard get made.
Product demos, customer stories, explainers, launch films, video ads. That is the whole list, and it is deliberate. Teams come to us for a single project, or keep us on monthly as an extension of their own team.
Not generalists who occasionally do tech. That focus shows up in scripts that understand your product, and the buyer you need to move.
Most B2B video is assembled. Ours is made: every frame is a decision, and buyers can tell the difference even when they can't name it.
Founders, customers and employees on camera, in a real room. No avatar replicates it, and your buyers can tell inside a few seconds.
We make complex products clear fast. Cool visuals without a story underneath is decoration, and decoration does not hold a buyer.
Premium animation, built by the people who sat in the story conversation. Nothing gets outsourced to a mill and handed back.
Lean senior team, so nothing sits in a queue. Post in a week, full productions in three, without cutting corners.
Most projects run three weeks from kickoff to final cut. Here is where the time goes.
Your product, your buyer, and the decision the video has to move. Strategy and a storyboard are usually back within 72 hours.
Animation, live action, or both. Founders, customers and employees on camera. We travel, and we have vetted crews in New York and San Francisco.
Final master plus cuts sized for where it runs: landing page, paid, social, sales.
Teams shipping video regularly move to a retainer or a multi-video bundle, shot in a single day.
Apollo Studio was founded in 2026 by Cade Biegel and Jax Heaton.
Co-founder
Cade takes the first call, sets the story direction, and is still in the room at the final cut. Before this he co-founded Amply, the B2B web design studio, where the same thing kept happening: good products, and no clear way to explain them. Apollo Studio is that problem answered in video instead of pages.
Co-founder
Jax came up in sports, in-house at the Utah Jazz and then leading video at The Grit Marketing, cutting for NBA and NFL athletes and action sports names like Shaun White. That work gives you no script and no patient audience, so you learn to earn attention in the first three seconds. He points the same instinct at B2B.
Vanta and Anvilogic in security and compliance. Mural and Awardco in workplace software. Cypris AI and Markopolo AI in AI. Ping, Redo, Artra, Arist and Mindsmith across the rest of B2B.
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A 30-minute strategy session with Cade, our co-founder. We'll walk through your goals and outline a video strategy that fits your timeline.
Cade Biegel
Co-founder, Apollo
Can you hire a video team on a monthly retainer? Yes. When a retainer beats project work for B2B software teams, what it costs, and how to set one up.
Read the guide GuidesAnimated or live-action video for a B2B software company? When each one works, what the viewer needs to believe, what a shoot involves, and cost and timing.
Read the guide GuidesHow to show an AI product on video without the hype: show the job not the model, use real outputs, show agents and human review, and avoid risky AI claims.
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