Mural
Product storyA collaboration platform with no single hero feature. The problem was choosing one workflow that proved the whole product instead of touring all of it.
B2B video production
B2B Video Production Agency for SaaS, AI & B2B Tech
Most B2B video covers the product and never makes the case for it. Apollo Studio writes the case first, then builds the video around it.
$5k to $50k+ Project range, all in
3 weeks Kickoff to delivery
In house Animation and live action
Trusted by the teams building B2B's best products
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The work
Work that makes the argument for you.
A product story, an explainer and an ongoing monthly series. Press play on any of them.
Redo
Product explainerA technical product explained to a non-technical buyer without flattening what it actually does.
Vanta
Product update seriesAn ongoing monthly series that turns each release into a steady drumbeat of content.
Problem
Most B2B video shows the product and argues nothing.
A B2B video gets judged on whether it makes the case, not on whether it covers the product. Most of them cover the product. They walk through what it is, what it has and what it does, and never say why any of that matters or why it matters now. The buyer finishes watching, understands the features, and still has no reason to act.
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A feature tour is not an argument.
Walking through the interface shows what the product has. It never says why any of it matters, or why it matters now.
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What you sell has no surface, so the argument has nothing to stand on.
There is nothing to point at. So the pitch stays abstract, the buyer nods along, and nobody can repeat it afterwards.
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Most B2B video looks interchangeable.
Templated animation, stock footage, generic voiceover. When the video could belong to anyone in your category, it argues for the category rather than for you.
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You have been burned by explainer mills.
Cheap animation, no story, no founder fingerprint. The result feels like everyone else's.
Choosing the format
The medium follows the product, not the studio.
A product explained in the wrong medium does not look like a format mistake. It looks like a product nobody can explain.
Animate it when what you sell cannot be filmed.
Infrastructure, a model, a data flow, a product that does its work somewhere nobody looks. Animation can hold a diagram still long enough to be read, and rebuild a product UI that is not finished yet. It also survives a redesign, because nothing in frame has to match the current build.
Point a camera at it when the credibility sits with a person.
A customer saying it is worth more than a narrator saying it. A founder explaining why they built the thing carries a conviction animation cannot fake. Live action also tends to win where the buyer already knows the category and is choosing between vendors rather than learning what the category is.
Use both when the product is abstract and the stakes are human.
Most launch films work that way: real people framing the problem, animation carrying the part of the product that has no surface, back to people for what changed.
What we do
Five B2B video formats. One studio.
Every format below is produced in-house, story-first, and built for B2B buyers. Motion design runs through all of them.
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Explainer videos
Communicate your product and its value in 30 to 60 seconds.
See explainer video production -
Product videos
Educational walkthroughs and demos that move buyers down the funnel.
See product demo video production -
Launch videos
In-person plus animation for the moment that only happens once.
See product launch video work -
Customer stories
Real customers on camera: the most credible thing you can show.
See testimonial video production -
Video ads
Scroll-stopping creative built for LinkedIn and paid social.
See video ad production - Beyond the formats
Custom video, built around your story.
Brand films, events, founder series, one-off briefs. We scope each one from scratch.
Pricing
Every project is scoped to what you need.
Projects range from $5,000 to $50,000+, all in. The number we quote is the number you pay, and nothing gets added once production starts.
$5k to $50k+ all in, scoped to the work
Every project includes:
- Script and storyboard, approved before anything is shot or animated
- Production, whether that is a shoot, animation, or both
- Voiceover and sound design
- Revisions, inside the quoted number rather than billed after it
- Final files cut for every channel the video will run on
- The time spent learning your product
What moves a project up the range
Pricing follows scope rather than hours.
- Live action
- A crew, a location and the number of shoot days.
- Custom animation
- Rebuilt product UI, character work or 3D.
- Length and story
- More scenes mean more script, storyboard and animation.
- Versions
- Each extra length, aspect ratio or language is a separate edit.
Why Apollo
Why B2B teams choose Apollo Studio.
The argument is settled before anything is made.
Script and storyboard come first, and you approve both before we shoot a frame or animate one. Changing the case for your product is free at that stage and expensive once there is a finished edit to remake.
We find the part of the product a buyer can feel.
Usually that is the problem it removes rather than the mechanism it uses. The video opens there, where the buyer already recognizes something, and earns the right to explain the mechanism after.
Two Apollo videos never look like each other.
The script comes first and the look follows it, so the product decides the treatment rather than a house template. It is also why we will not reuse a format because it worked for somebody else's product.
The same people stay on it from the first call to the final cut.
Cade takes the first call, sets the story direction and is still there at the final cut. Nothing is brokered out to a freelancer who was briefed once.
Comparison
Apollo vs a typical B2B video agency.
Eight things worth asking any studio before you shortlist it.
Criteria
Apollo
Typical video agency
Price
$5,000 to $50,000+, all in
No figure published
Both formats
Animation and live action in house
Usually one or the other
Who writes the script
The team making the video
Outsourced writer, briefed once
Craft
Script first, look follows it
Templated, interchangeable
In person production
Founders, customers, employees on camera
Stock footage and screen capture
B2B tech focus
Exclusive specialty
One of many industries
Timeline
About three weeks, kickoff to delivery
Rarely stated up front
Who you talk to
The people doing the work
An account manager
Verticals
Built for B2B. Across every vertical.
What a buyer needs to believe changes with the category. Each page goes into one.
SaaS
For software teams whose product only makes sense once someone watches it work.
See workAI
For teams selling a model, where the thing doing the work is invisible.
See workFintech
For teams moving money, where trust has to be earned before the product is explained.
See workCybersecurity
For security teams selling against a threat the buyer cannot see yet.
See workHealthcare
For health tech and medical device teams whose script has to clear review.
See workB2B Services
For firms whose product is expertise, with nothing on screen to point at.
See workFAQ
Frequently asked questions.
The questions teams ask before booking a call.
What is a B2B video production agency?
A B2B video production agency is a studio that produces video specifically for business-to-business companies, typically SaaS, AI, fintech, cybersecurity, and other tech categories where the buyer is sophisticated and the product is complex. The work tends to skew toward explainer videos, product demos, launch videos, customer stories, and ads built for paid social and sales enablement. Apollo Studio is a B2B video production agency focused exclusively on B2B tech.
What does a B2B video production agency do?
A B2B video production agency handles the full creative and technical pipeline of producing video: strategy and story, scripting and storyboards, on-camera production, animation and motion design, editing, sound, and final delivery in every format the team needs: landing page, paid, social, and sales enablement. A specialist agency also brings context about B2B buyers, longer sales cycles, and how to translate complex products into stories that actually land.
How do I choose a B2B video production agency?
Look for four things. First, real B2B specialization, not a generalist agency that occasionally does tech. Second, story-led work, not feature lists set to motion. Third, in-house craft (writing, production, motion) rather than work outsourced to mills. Fourth, a senior team that can move at the pace fast-moving B2B teams already work at. Ask to see work in your vertical, ask who actually does the work, and ask how they approach story before production.
What is the difference between a B2B video agency and a generalist video agency?
A generalist video agency treats every brief the same way regardless of buyer or category. A B2B video agency goes deep on a narrower problem space (complex products, technical buyers, longer sales cycles), which shows up in scripts that genuinely understand the product, narratives built for sophisticated audiences, and creative choices made with the B2B funnel in mind. The output looks different because the inputs are different.
How much does B2B video production cost?
Projects range from $5,000 to $50,000+, all in, at Apollo Studio, with script, storyboard, production, voiceover, sound design and final files inside the number. Nothing gets added once production starts. Where a project lands in that range is scope rather than hours: how much gets filmed, how much is animated, how long the video runs and how many versions you need. Most projects land between $15,000 and $30,000. Published agency pricing in this category runs from roughly $5,000 to $50,000, with enterprise work at the top end.
How long does a video take to produce?
About three weeks from kickoff to delivery. The storyboard takes about 72 hours, post-production alone can turn around in about a week, and a rush project has shipped in eight working days. The script and storyboard are approved before anything is shot or animated, which is what keeps the back half short.
Should my video be animation or live action?
It depends on whether what you sell can be filmed. Animation suits products with no visible surface, infrastructure, models and data flows, and it survives a product redesign because nothing in frame has to match the current build. Live action suits work where the credibility sits with a person, a customer or a founder on camera. Plenty of projects use both. Apollo produces both in house, so the question gets answered on the product rather than on what one studio happens to offer.
How do you make an abstract product feel real on screen?
By finding the part of it a person can already feel, usually the problem it removes rather than the mechanism it uses, and opening there. Animation then carries the mechanism, because a process with no surface can be drawn even when it cannot be filmed, and a customer or founder on camera carries the part that has to be believed rather than understood.
Do you travel for in-person shoots?
Yes. We travel for shoots and have vetted crews in major tech hubs like New York and San Francisco. Because we run a lean, senior team, travel doesn't add much to your cost. You're not funding a bloated crew to fly out.
Do you do animation and motion design in-house?
Yes, all of it. We focus on story-driven, premium content that builds brands, not template animation churned out to a price point. We don't cut corners, and every choice is made to maximize the video's impact.
Do you offer ongoing retainers?
Yes. We offer monthly retainers and also scope multi-video packages at a bundled rate. Per-video pricing is meaningfully better on a retainer or bundle than on a one-off. Teams producing video regularly tend to land here.
Book a call
Let's discuss your vision.
A 30-minute strategy session with Cade, our co-founder. We'll walk through your goals and outline a video strategy that fits your timeline.
Cade Biegel
Co-founder, Apollo
From the blog
What we've learned making B2B video.
Guides
How to Choose a Video Production Agency for a Technical Product
How to choose a video production agency for a technical product: what to check, the one test that separates studios, and the questions to ask before hiring.
Read the guide StrategyThe B2B Video Funnel: Which Video to Make at Each Stage
Which B2B video belongs at each stage of the buyer journey, what to measure at each one, and where to start when you can only afford one video this quarter.
Read the guide GuidesSaaS Explainer Videos: What Works, What They Cost, and How to Brief One
What makes a SaaS explainer video convert, how long it should be, what it costs, and how to brief a studio. From the team behind explainers for Vanta and EliseAI.
Read the guide