Apollo Studio Pricing: What a B2B Video Costs

Apollo Studio projects start at $5,000, all-in, with no add-ons. That price covers the whole video: script, storyboard, production, voiceover, sound design and final files cut for the channels it will run on. Apollo Studio is a B2B video studio in Utah for SaaS, AI, fintech and cybersecurity companies, and every project is quoted after a first call.

Price is the first thing buyers ask and the last thing most studios answer. “It depends” is true, because two videos can be very different projects. But it leaves the marketing lead who has to get budget approved with nothing to put in the spreadsheet. So here’s the number, what it means, and what makes a project cost more.

What “all-in” means

It means the number we quote is the number you pay. Nothing gets added once production starts: no separate line for the voiceover, the sound design or the extra cuts for LinkedIn and your homepage.

Plenty of quotes don’t work that way. They open with a base rate for the video, and then the voiceover, the music, a second round of changes and every extra aspect ratio arrive as line items, often after the kickoff. The headline number gets you on the call. It isn’t what the video costs.

We think a quote should be the price. A B2B video gets bought by one person and judged by several: the marketing lead who signs, the product lead who checks the screens, the finance team that approves the spend. The person who signs needs one number they can defend, and a number that grows halfway through is the fastest way to lose their trust.

So when you compare studios, compare what’s in each quote, not the number at the top. Ask every studio what’s included and what would cost extra, and get the answer in writing. Our list of questions to ask before hiring covers the rest.

Which raises the obvious question: if the price is fixed once it’s quoted, what decides the quote?

What moves a project above $5,000

Scope, not hours. We don’t bill by the hour. The price follows how much gets filmed, how much is animated, how long the video runs and how many versions you need.

What changes	Why it costs more	How to keep it down
Live action	A crew, a location and shoot days come on top of the edit	Plan several videos for the same shoot day
Custom animation	Rebuilt product UI, characters or 3D take more design and motion time	Animate the product moments and capture the real UI where it’s clean
Length and story	More scenes mean more script, storyboard and animation	Cut to what the placement needs, not what the product can do
Versions	Each extra length, aspect ratio or language is its own edit	Agree the cut list before the storyboard, not after the final cut

Notice what isn’t on the list: meetings, or the time it takes us to learn your product. That’s inside the price, because a studio that doesn’t understand a technical product makes a worse video of it, and charging you for the learning would only encourage us to skip it.

The first row is the one that surprises people most. Our guide to animated vs live-action video covers when filming is worth it and when animation tells the story better.

Project, bundle or retainer

Most teams start with a single project. It’s the cleanest way to see how we work, and by the end of it we know the product.

After that, two arrangements bring the cost per video down. A bundle plans several videos together and shoots them in a single day, so the crew, the set and the product walkthrough are paid for once rather than for every video. A monthly retainer keeps the same team on your product, so each new video starts from what we already know. Retainers are scoped to each client. Our guide to retainer vs project covers when each one makes sense.

Whichever you choose, the starting point is the same. The question most buyers ask next is how that starting point compares with everyone else’s.

How $5,000 compares with what agencies charge

Published agency pricing puts a professionally produced B2B explainer at roughly $5,000 to $35,000. The explainer cost guide breaks that range down by type of studio, and this B2B video production cost guide lists named studios with their published prices.

So we start at the bottom of that range. That raises a fair question, because in most quotes the low number is where the thinking gets cut. A freelancer or a template studio costs less because the script is yours and the scenes are prebuilt, and nobody spends time learning the product.

We don’t cut it. The script, the storyboard and your expert’s sign-off before anything is animated are in every project, including the smallest one. On a technical product the thinking is most of the work, so it’s the last thing we’d take out. What takes a quote above $5,000 is scope: more filming, more custom animation, a longer story or more versions. That’s the same list as the table above, and nothing else.

How we quote a project

Every quote starts with a conversation, not a form.

1. A first call with Cade. You tell us what the video has to do, who will watch it and where it will run. We ask what your sales team hears on calls.
2. Scoping. We agree the format (animation, live action or both), how the product shows up on screen, and the cuts you need.
3. A written quote. One all-in number, with what it covers spelled out, so the person who signs can take it straight to finance.
4. Production. Your technical reviewer signs off on the script and storyboard before animation starts. Our guide to how long video production takes covers the schedule.

You can see what that process produces on our portfolio. A quote should be the price. Ours starts at $5,000, and there are no surprise add-ons.

FAQ

How much does Apollo Studio charge for a video?

Apollo Studio projects start at $5,000, all-in, with no add-ons. The price covers script, storyboard, production, voiceover, sound design and final files cut for the channels the video will run on. Each project is scoped and quoted after a first call, based on how much is filmed or animated, how long it runs and how many versions you need.

Does Apollo Studio offer monthly retainers?

Yes. Apollo Studio offers monthly retainers alongside single projects and multi-video bundles. Retainers are scoped to each client, so there’s no published retainer price. Most teams start with one project, so a retainer begins with the product already learned. Our guide to retainer vs project covers when each one makes sense.

Is it cheaper to make several videos at once?

Usually, per video. When several videos are planned together, Apollo Studio shoots them in a single day and bundles the pricing, so the crew, the set and the product walkthrough are paid for once rather than for each video. How much you save depends on the mix of animation and live action, so it’s scoped on the first call.

How long does an Apollo Studio project take?

About three weeks from discovery to final files. The storyboard takes about 72 hours, and your technical reviewer signs off on the script and storyboard before animation starts. A rush project has shipped in eight working days. Our guide to how long video production takes covers where the time goes.

What should a video production quote include?

A written list of everything the price covers: script, storyboard, production, voiceover, music, sound design, and the cuts and formats you’ll receive. Ask what would cost extra and get that answer in writing too. If extras only appear once production starts, the quote wasn’t the price. Our questions to ask before hiring cover the rest.

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Cade is the founder of Apollo Studio, a B2B video studio in Utah making explainers, product videos and customer stories for SaaS, AI, fintech and cybersecurity companies.